Paid Ad Networks

Using PPC, CPM, CPA to Get Paid Website Traffic

One of the most effective marketing techniques is pay-per-click advertising. And the most beneficial aspect of this type of marketing is the fact that you don’t need to pay a set fee. Instead you pay for each occasion someone clicks on your ad.  CPM you pay a certain amount per 1,000 impressions, however this does not guarantee that someone noticed your ad.  CPA is usually the best paid advertising, since it pays for the results of registration, sale, zip code or email submission.  When done correctly, using PPC, CPM and CPA to get paid website traffic can be great for your ROI.

To narrow it down even farther, you choose specific keywords and then bid for placement of your ads for those particular keywords. That way, your advertising is highly targeted, limited to only those individuals who are actively and deliberately using those precise search terms.

In other words, you have the ability to reach people who are already interested in your specific offer or product.

By doing it this way, you have a great deal of control over your buying public and the amount of money you pay for advertising. The only downside, of course, is the fact that over-spending can take place much too easily.

In order to combat that possibility, you need to make certain you place ads that possess two key elements…

1. They attract qualified prospects and not random viewers.

2. They’re based on keywords that are directly related to what you’re offering.

Naturally, there’s more to it than that. But those two elements alone will help prevent you from over-spending.

As long as you establish a budget - and stick rigidly to that budget - you can relax and concentrate on things like improving your pay per click ads and expanding your advertising reach.

A good solid pay per click campaign is worth its weight in gold, not just in revenue but with regard to the overall benefits.

First and foremost, initiating pay per click campaigns will enable you to drive an unlimited volume of targeted traffic. And, you can do it from the moment your ad gets published.

Compare that to other advertising or traffic generating methods. With basic “organic” SEO, for example, you would have to wait until the search engine spiders crawled your website and then hope your income-producing pages ultimately get listed.

Although organic SEO is highly profitable, it can take a considerable amount of time before you experience enough targeted traffic to make it financially worthwhile. With pay per click, you have the potential to bring in revenue within hours of launching your campaign.

Another advantage is the ability to benefit from highly competitive search phrases. If you were simply waiting for traffic to arrive through the usual search engine tactics, you would most likely avoid those types of keywords.

With pay-per-click, you merely have to bid higher than most of your competitors. Having done that, you’ll automatically begin to benefit from any and all traffic associated with any given search phrase.

Additional benefits are tracking and testing. In order to accurately determine the return on your investment (ROI), you need the power to track all your ad campaigns.

You also need the ability to test any and all pay per click ads. Instead of diving head first, you can run minimal campaigns just to see whether or not they have the potential to be financially successful.

Of course, with all pay per click ad campaigns, it always comes down to how much money is being spent versus how much income is being generated. And that’s the major pitfall.

Implementing solid organic SEO tactics, you can be rewarded with months or even years of targeted traffic. And all without spending a dime. Pay per click traffic, however, will only work as long as you continue funding your campaigns.

Truth be told, this type of advertising can be a blessing or a curse. If you do it right, you can generate a substantial amount of income from each and every ad you place.

On the other hand, if you fail to put together a good solid campaign, you could be literally throwing a great deal of money away.

Like any other form of paid marketing system, you have to ease into it. There are just too many variables not to. Try it. Kick the tires. Take it for a test run. Then, if all goes well, you can expand your advertising efforts.